Meet Our Logo & Nova

 

Our New Logo & Nova the Mascot: A Celebration of Detroit Spirit

At 'I'm a Detroit Girl Clothing,' we’re excited to introduce our refreshed brand logo—a proud representation of strength, style, and the undeniable spirit of Detroit girls. The logo symbolizes unity, confidence, and a commitment to honoring our roots. More than a design, it’s a promise to elevate Detroit girls and empower them to share their stories.

 

Introducing Nova, Our Mascot

Meet Nova, the embodiment of resilience, hope, and the Detroit spirit. While our logo reflects our brand’s values, Nova brings these ideals to life. Bold, determined, and full of energy, Nova stands for every Detroit girl who dreams big and rises above any challenge. She inspires us to move forward, never backing down, and always embracing our roots.

Nova’s presence goes beyond storytelling; you’ll find her on hang tags, business cards, and select merchandise, making her a key part of your experience with 'I'm a Detroit Girl Clothing.' Nova serves as a reminder that every piece you wear, every product you carry, celebrates resilience and the bright spark within all of us.

Together, our new logo and Nova stand as symbols of a movement—a celebration of Detroit pride and unity. When you represent our brand, you carry a powerful message: "Never give up. Always rise."

Thank you for being part of our journey. Let’s continue to rep the 313 with pride, resilience, and unstoppable determination.