ABOUT I’M A DETROIT GIRL®

I’m a Detroit Girl® is more than a brand. It’s a statement.

Built in the heart of Detroit, we create apparel and accessories for women who carry their city with them everywhere they go. The women who hustle, love hard, stay proud, and keep showing up, even when life gets heavy.

Detroit doesn’t just shape style. It shapes strength.

BUILT DIFFERENT (OUR WHY)

The Built Different Collection was created for women raised by grit and pressure and still standing.

Because Detroit girls don’t fold. They find a way.

Every hoodie, tee, tumbler, sticker, and keychain is designed to feel like confidence you can wear and carry. Not just something cute, but something that represents who you are and where you’re from.

WHAT WE MAKE

You’ll find:

• Signature Detroit Girl hoodies and tees
• Built Different tumblers and everyday accessories
• Keychains, stickers, and small goods
• Limited drops and seasonal releases inspired by Detroit culture

Everything is created with intention, pride, and that unmistakable Detroit energy.

OUR COMMUNITY

This brand is for:

• Detroit girls born here
• Detroit girls raised here
• Detroit girls who moved away but still represent home
• Anyone who respects the grit, beauty, and heart of this city

When you wear I’m a Detroit Girl®, you’re wearing more than a design. You’re wearing a lifestyle and a mindset.

THANK YOU

Thank you for supporting a women-owned, Detroit-rooted small business. Every order, share, tag, and kind word helps this brand grow, and we don’t take that lightly.

Welcome to the Detroit Girl community.
Shop the Built Different Collection and find your piece.

FOUNDER STORY

I’m a Detroit Girl® was created from a real love for the city and the women who come from it.

What started as a simple idea grew into a brand built on pride, resilience, and identity. Detroit has a way of shaping you. It teaches you how to hustle, how to stand strong, and how to keep going even when things don’t go your way.

I wanted to create something that women could wear and carry that actually represents that feeling. Not just something cute, but something that says, “This is who I am. This is where I’m from.”

Every design, every collection, and every piece is created with intention. This brand is about more than clothing. It’s about confidence, community, and the strength that comes from being built by a city that never quits.

I’m a Detroit Girl®, and this brand was made for every woman who knows exactly what that means.